Stumped is a project that aims to help student graphic designers who struggle with idea conceptualization by providing them with information and potential methods to assist them through this step of the design process. By engaging with the project, the audience will gain a deeper understanding of their personal process.

 

The project is a culmination of research which focuses on three types of academic fields; psychological, historical and social. Combined, they build a complete and thorough 
understanding of idea conceptualization. Each of these lenses provides insight into how current graphic design students generate ideas. It helps to prove the validity of Stumped and to show students how engaging with the project can be beneficial to their future as a designer.